QUERFELDEIN is a Techno Festival held in Germany. After visiting it in 2019, I had the chance to brighten up its visual identity. The goal was to make it more visible to the target group and reach more attention. With its unique location, right below a wind engine in the middle of a huge field, the festival deserved more attention to reach a wider audience. Specially since it is one of a few Techno Festivals in the area.
The festival has doubled its participants compared to the year before.
The Client wanted to keep the style of the existing Logo. So the decision was made to give it a professional refresh. To create a remarkable identity, several Brand Elements were developed. Combined with two bold and bright colors and one contrast color, a strong visual identity was developed. The Elements are fitting the name and the event. They are included to the applications within a square grid.
Concept, Consulting, Design and Production: Thilo Pantring
Photography, Videography: Philipp Grewe
